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Ando Living: €23k of media, €2.885m in sales

Lead generation for luxury property, where a handful of buyers makes the whole campaign.

Client
Ando Living
Sector
Luxury property
Role
Paid media lead, via a partner agency
Drawn to scale by area: sales were about 125 times the media spend.
€2.885mattributed salesCampaign records, corroborated by CV
1,303leadsCampaign records
€18cost per leadCampaign records

The result

€23,000 of media investment produced €2,885,000 in attributed sales.

The campaign generated 1,303 leads at €18 each, converting into three sales: about €7,667 of media per customer, against sales of close to €1m each.

Source: campaign records, independently corroborated by my CV.

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